Before and after covers for "Cinco de Mayo" by Don Miles

As the subtitle says, “What is Everbody Celebrating?” In the first cover, I have no idea. There’s nothing here to celebrate! OK, the title and author’s name are readable. While suitable, the map is neither compelling nor original as the cover’s sole artwork.

The use of bold colors, appropriate Mexican objects, and photos from celebrations and Cinco de Mayo locations in the final cover share the excitement of this topic. Their arrangement is dynamic and elements are cleverly placed to point to the ever-important title. While developing your book’s cover, you and your designer should be aware of how color, scale, font and image choice, and placement of these affect the reader’s impression of your product.

– Tami