March 2010


Today we’re featuring Christian counselor and author Emily Edwards of Midland, Texas. Thank you for sharing with our audience, Emily! We’re grateful for your advice and wish you continued success.

Emily Edwards, publisher, Living Hope Publishing

Your name and company name: Living Hope Publishing, www.LivingHopePublishing.com

Year founded / location / number of employees:
February 2008 / Midland, TX / one

Publishing genre: Christian Living/Relationships & Family

Number of titles: Two

Favorite and/or most successful titles: Ready & Waiting and its companion study guide

Upcoming releases: Overcoming the Impossible (God’s faithfulness in the midst of life’s most difficult problems.)

If not publishing full-time, what’s your other job?
Oil & Gas, Christian counseling, teaching, and massage therapy.

What do you like best and least about being a small or independent publisher?
The best is having the freedom to write and publish at my own pace. The worst is the business side of it.

What inspired you to publish your first book?
My own struggles with dating relationships led to my desire to help others who may be struggling like I did.

What is your favorite/most successful marketing effort?
Getting out in the world and letting others know about your book by word of mouth and through the Internet.

How do you get through road blocks – or writer’s block?
One way is through prayer. The other is to give your mind a rest. Go away from the writing for a while and come back to it another time.

One thing you wish you had known before you began publishing:
How time consuming it is. I thought I would write the book and when I finished writing then it was over. Not true for me! The marketing takes up a lot of time. It is an ongoing part of the process.

One piece of good advice that you’ve received:
Allow yourself to write poorly, to write a weak, uninteresting story, or a boring, grammatically criminal poem. You’ll never succeed if you don’t allow yourself a few failures along the way.

Please provide a piece of profound advice for a new author/publisher:
I have heard that a dream without action is like a car without gasoline. It can’t go anywhere. To move your book from inception to completion you must fuel yourself with education and study; you must conquer the craft of writing and publishing.

Any other comments you’d like to make?
I hear that every writer is a reader first. I am a writer and I hardly ever read.

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If you’d like to be considered for an interview by TLC Graphics, please send an e-mail to: Tamara@tlcgraphics.com with Book Blog Interview in the subject line. Blessings to you!

Check out our author on live TV today talking about the upcoming international antiques fair in Round Top, Texas. Great job, Gretchen! So, those boots were recommended gear, not antiques, right? Made me giggle! Cool to see our book cover on television. 😉

Round Top Antiques Fair survival guide | We Are Austin, CBS KEYE TV News.

Series covers designed by TLC Graphics

Designing a successful series is all about planning — for the publisher and designer. This task can be an added challenge for your designer, as graphic elements and typography must be created to specifically work for future volumes.
At the beginning of the project, your designer will want to know the longest and shortest titles in the series to ensure titles of every size will fit in their allotted space. Color schemes will be developed. Each book can carry an identical color application or the books’ colors may vary while staying within the determined color palette. A series must be visually branded. To achieve this, often a logo for the series is created as seen in the examples above. Finding several photos or illustrations of the same style, shape, and/or size will also be important for future volumes. Design parameters are more strict when creating a series, but with thorough planning, your volume of books can reflect a valuable and saleable brand, asking customers to keep coming back for more.

By alerting your designer up front that your book is or may be part of a series, you can ensure branding consistency from book to book. You should save money on the design of each book cover after the first, as adapting the pre-planned design will take less time than starting from scratch or trying to adapt an established “one-time-use” design to a series.

– Tami