Which is a more salable book cover? While the first has a striking photograph, the second is the better choice. A good — or great — photo does not make a great book cover. After grabbing your attention, the rest of the cover does nothing to encourage a sale. Many have asked if the girl is dead! The title is difficult to read and has no attention-getting value. The subtitle in the pink vignette is also difficult to read, cuts the bottom of the cover in half, and leaves nothing interesting below. Speaking of that dead space, where’s the author’s name?

The second cover is well-organized and has an attractive photo that’s encouraging to readers. The title is fun and highly readable. There are “girly” aspects to the cover without it becoming too soft and frilly. It’s a great balance between business-like (for the informative aspect) and attractive to the female crowd (a majority of its potential buyers/readers).

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